Mission and Objective


Asia Marketing Journal (AMJ) is devoted to advancing practice, research, and theory of marketing in Asia and around the world. As a flagship journal of the Korean Marketing Association (KMA), AMJ is the leading primary source of information about excellent practice and new thought of marketing in Asia.


The objective of AMJ is to serve academia, practitioners, policy makers, and other stakeholders around the world by identifying issues/topics associated with rapidly changing and growing Asian market, developing knowledge about real-world marketing problems, and bridging the gap between research and practice.