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Organizing Committee

ICAMA 2022 Organizer
Korean Marketing Association, South Korea
ICAMA 2022 Sponsoring Associations
China Marketing Association of Universities
Vietnam Marketing Association
Conference Chair
Prof. Jaihak Chung (Sogang University, Korea)
Advisory Board Committee
Prof. Sungho Lee (University of Seoul, Korea), President of Korean Marketing Association
Prof. Youngchan Kim (Yonsei University, Korea) Previous KMA President (2021)
Prof. Cheol Park (Korea University, Korea)
Prof. Guoqun Fu (Beijing University, China) President of China Marketing Association of Universities
Prof. Lefa Teng (Jiangnan University, China) Vice President of Vietnam Marketing Association
Conference Director
Prof. Woojung Chang (University of Seoul)
Best Paper Award Committee Chairs
Prof. Sang-Lin Han (Hanyang University, Korea)
Prof. JungKun Park (Hanyang University, Korea)
Prof. Weon Sang Yoo (Korea University, Korea)
Prof. Molan Kim (UNIST, Korea)
Special Session Award Committee Co-Chair
Prof. Lefa Teng (Jiangnan University, China)
Prof. Huynh Phuoc Nghia (University of Economics HCM City (UEH), Vietnam)
Program and Session Organizing Committee Chairs
Program Committee Chair: Jaihak Chung (Sogang University, Korea)
China Session Chair: Lefa Teng (Jiangnan University, China)
Vietnam Session Chair: Huynh Phuoc Nghia (University of Economics HCM City, Vietnam)