Session Schedule

Day 1 (Oct. 27) Day 2 (Oct. 28) Day 3 (Oct. 29)
09:00-09:30 Opening Ceremony Tour Program
09:30-11:30 Keynote Speeches
-Dr. Charles Ray Taylor (Editor-in-Chief, International Journal of Advertising)
-Dr. Ian Phau (Editor-in-Chief, Asia Pacific Journal of Marketing and Logistics)
12:00-13:00 Networking Lunch
13:00-14:20 Track I
Emerging Markets in Asia
Track II
Trends in Marketing
Track III
Core Marketing Studies in Asia
Track Ⅳ
4P Strategies in Asia
Meeting the Editors Big Data-driven Marketing Consumer Behaviors New Product and Price Strategy
14:30-15:50 Aging & Cross-cultural Marketing in Asia ESG and Ethics for Marketing Brand Strategy Communication Strategy
16:00-17:20 Registration
New Generations Culture in Asian Markets Metaverse & NFT Marketing Quantitative Marketing Model and Research Retail Strategy
18:00-20:00 Welcome Reception Award Ceremony & Dinner Party