2015 KMA Fall International Conference


2015 KMA Fall International Conference


Date: September 18th(Fri) - 20th(Sun), 2015

Location: Howard Johnson Plaza, Shanghai, China



Welcome Address


Dear Participants,


We are very delighted to welcome you to KMA’s Fall International Conference to be held in Shanghai, China, September 18 - 20, 2015. This exciting forum is the very first conference to take place in a foreign country. It is intended to celebrate the 30th anniversary of the Korean Marketing Association and also to show our global leadership as a leading marketing research community in Asia.


The theme of this conference is "China·Korea Collaboration Strategy for Cultural Industries." Given this theme, a Chi-Ko Forum, sponsored by the Ministry of Culture, Sports and Tourism is part of the conference. This Chi-Ko Forum will have one keynote, four individual presentations in a set of diverse issues concerning cultural industries in Korea and China, and a panel discussion. This Chi-Ko Forum will surely be a venue where new insights and perspectives on creative industries will spring forth.


We also have general paper presentation sessions with the following five topics: China Marketing, Cultural Marketing, Consumer Behavior, Marketing Strategy Ⅰ, and Marketing Strategy Ⅱ. A total of 25 selected papers will be presented. In addition, we did not forget to include a city tour of Shanghai in our schedule. We hope you have a great time, academically and socially.


Once again, we thank you for participating in the KMA 2015 Fall International Conference.



KMA President, Yongjune Kim (Sungkyunkwan University)

KMA Conference Chair, Sang Yong Kim (Korea University)


Schedule at a Glance


1st Day: September 18th(Fri)



06:30 ~ 09:05

Boarding Procedures at the Incheon(ICN)

09:05 ~ 10:05

Departure at the Incheon(ICN), Arrival at the Shanghai Pudong(PVG)

10:05 ~ 12:00

Guide Meeting and Transfer

12:00 ~ 13:00


13:00 ~ 15:00

Shanghai World Financial Center(Observatory) and Visit CJ China

15:00 ~ 16:00

Transfer to Howard Johnson Plaza Hotel and Check-in

16:00 ~ 18:30

MCST: Chi-Ko Forum

18:30 ~ 19:00

Coffee Break

19:00 ~ 21:00

Chi-Ko Forum’s Dinner


2nd Day: September 19th(Sat)



06:00 ~ 08:30


08:30 ~ 10:00

Academic Sessions Section 

10:00 ~ 10:15

Coffee Break

10:15 ~ 11:45

Academic Sessions Section 

11:45 ~ 13:00


13:00 ~ 19:00

Museum of Contemporary Art Shanghai, 1933 Shanghai, Xintiandi

19:00 ~ 21:00

KMA Dinner


3rd Day: September 20th(Sun)



06:00 ~ 08:30

Breakfast and Check-out

09:00 ~ 10:00

Transfer to Zhujiajiao

10:00 ~ 11:30

Zhujiajiao Ancient Town

11:30 ~ 13:00

Transfer and Lunch

13:00 ~ 14:00

Transfer to Pudong International Airport

14:00 ~ 16:20

Boarding Procedures at the Shanghai Pudong(PVG)

16:20 ~ 19:15

Departure at the Shanghai Pudong(PVG), Arrival at the Incheon(ICN)

*Estimated time and destination order can be changed depending on local traffic conditions. 


MCSTChi-Ko Forum



Academic Sessions


Section  (Sessions 1-2 / 08:30 ~ 10:00)


* 추계학술대회 전에 전체 행사일정 및 세부사항은 조정될 수 있사오니, 양해 부탁 드립니다.  


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