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2020 추계학술대회&ICAMA SEOUL 2020 프로그램 안내

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2020.09.18
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[한국마케팅학회] ICAMA 2020 SEOUL 안내

 

한국마케팅학회 회원여러분,

 

ICAMA 2020 SEOUL이 내일, 9 19(토요일온라인으로 개최됩니다

온라인으로 개최하는 이번 학회는 Zoom계정을 통해 연결하실 수 있으며

또한 관련 정보는 ICAMA 홈페이지를 통해 확인하실 수 있습니다https://kma.re.kr/icama

 

 

이번 학회는 국내 연구자의 연구결과를 접하는 기회인 동시에

해외 저널의 편집장 및 해외 연구자들의 발표를 접할 수 기회입니다.

학회에 참관자로 참여하시는 분들에겐 별도의 등록비가 없어 무료로 참가가 가능합니다.

많은 참여 부탁드립니다. 


 

[ICAMA 2020 SEOUL 세션 일정&접속 정보]

 

-진행 일시 : 2020 9 19() 09:00-16:20

-Zoom 접속 방법 : 별도의 회원가입없이 미팅링크와 미팅룸 번호를 이용해서 접속


[전체 일정표]

9:00 - 10:20

opening & keynote Speech (Dr. Charles R. Taylor)
Meeting Number : 860 0619 1413

 

 
  

10:30 - 11:50

Session 1

  

ABM

CHQ

IR

KMA

  

11:50 - 12:30

Lunch (40 mins)

이사회&총회

  

12:30 - 13:10

Plenary Session : Tips for successful grantmanship 
(Dr. KiJoon Back)
Meeting Number : 870 6317 6876

  
  

13:20 - 14:40

Session 2

  

ABM

CHQ

IR

JRCS

  

14:40 - 14:50

Break

  

14:50 - 16:00

Session 3

  

ABM

AMJ

IR

JRCS

  

 

앞서 올린 세션 일정과 비교하여일부 내용이 수정되었으니확인부탁드립니다.

아래의 세션별 링크와 미팅룸 번호를 참고하셔서 당일 줌(Zoom)을 이용하여 참가해주시면 됩니다


[세션 일정표]

Opening & Keynote Speech (Dr. Charles R. Taylor) 9:00 - 10:20
https://us02web.zoom.us/j/86006191413
 Meeting Number: 860 0619 1413
Paper Session 1 10:30 - 11:50
ABMSession 1-1: Innovation and new product adoption in Asia
 https://us02web.zoom.us/j/87595083631
Meeting Number
 875 9508 3631
 Session Chair:  Young Jee Han (Sungkyunkwan University)Presenter
1THE IMPACT OF TWO DIFFERENT TYPES OF CUSTOMER PARTICIPATION FOR BREAKTHROUGH INNOVATIONS IN CONSUMERS PERSPECTIVESHyeyeon Yuk
2The effect of platform-based product bundling on the bundle evaluation and adoption intention at smart home JoonHyuk Seo
3Chronological Changes in New Product Diffusion Pattern: An Evidence from the Korean Movie MarketYouseok Lee
4What Explains the Adoption of Smartwatch in Korea and Indonesia? SEKARDHANI MUFIDA
CHQSession 1-2: Luxury hospitality and service marketing - Luxury hospitality industry I
 https://zoom.us/j/96107346233
Meeting Number 
961 0734 6233
 Session Chair: Alex Jiyoung Kim (Sungkyunkwan University)Presenter
1An eWOM adoption process on social media for luxury hotel booking intention: How does social media influencer’s negative reviews moderate the effects of eWOM on customers’ attitude, trust, image, reputation, and intention?Lê Trn Phưc Mai Hoàng 
2What to sell and how to sell matter: sales mix differentiation for luxury hotel firmsJaewook Kim
3Looks Clear and Sounds Familiar: Influence of Online Hotel Image and Brand Familiarity on Consumer Perceptions and Judgments about Luxury Hospitality and ServiceSann Ryu
4The loyalty program for our self-esteem: The role of collective self-esteem in the development of customer-brand relationship among luxury hotel brandsMinjung Shin
IRSession 1-3: Customer Online Connection and Message Processing
https://us02web.zoom.us/j/84168999972
Meeting Number
841 6899 9972
 Session Chair: Dong-Mo Koo (Kyungpook National University)Presenter
1Emojis and Assertive Environmental Messages in Social Media Campaigns Yung Kyun Choi
2Consumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-ThreatJeongbin Whang
3The Impact of Online (versus Offline) Shopping Channel on Consumer Decision ProcessChaeho Lee
KMA Session 1-4: 마케팅 최근 연구 동향
 https://us02web.zoom.us/j/88479507329
Meeting Number
884 7950 7329
Session Chair: Hakkyun Kim (Sungkyunkwan University)Presenter
1서비스 회복 과정에 브랜드 동일시가 미치는 영향에 관한 연구고민정, 김영찬
2소셜 미디어 참여가 온라인 구매에 미치는 영향 :자기해석과 제품유형의 조절효과를 중심으로김용섭, 김형우, 하영원
3퍼네이션 활동이 소비자 반응에 미치는 영향: 개인적 혜택과 사회적 혜택지각의 매개효과 고찰이선미, 오민정, 박종철
4색상의 채도가 소비자 싫증에 미치는 영향에 관한 연구전은미, 김학균, 한영지
Plenary Session: Tips for successful grantsmanship (Dr. KiJoon Back) 12:30 - 13:10
https://us02web.zoom.us/j/87063176876
Meeting Number: 860 0619 1413
Paper Session 2 13:20 - 14:40
ABMSession 2-1: WOM, sensory experience and emotion
https://us02web.zoom.us/j/81721777812
Meeting Number
817 2177 7812
 Session Chair:  Young Jee Han (Sungkyunkwan University)Presenter
1Information Distortion in Retransmission Word of MouthHye Kyung Park
2A Study on Consumer Emotional Response by Music, Color, and Synesthesia : Focusing on EEG Comparison between Korean and US ConsumersYi EunJeong
3The Role of Animosity on Purchasing Foreign-made Products:Evidence from the Relationship between Vietnam and ChinaNguyen Van Anh
CHQSession 2-2: Luxury hospitality and service marketing - Luxury hospitality industry II & Luxury services
 https://zoom.us/j/94420867058
Meeting Number
944 2086 7058
 Session Chair: Alex Jiyoung Kim (Sungkyunkwan University)Presenter
1Antecedents of Medical Hotel Prestige and Online Word-of-Mouth Intention: Focusing on Medical Tourists to KoreaJiyoung Yoon
2The Effects of Technology and Consumer Readiness on the Adoption of Self Service Technology in the Restaurant Industry: Moderating Effects of Consumer Traits and Situational Factors.Sang Lin Han
3Asymmetric impacts of service attributes on satisfaction in luxury restaurants: Integrating a three-factor theory with machine learning techniquesWooseok Kwon
4How Looking Forward over the Short Period To-Go Affects Consumer Enjoyment: Role of Temporal Scarcity in Access-Based ServicesShinhyoung Lee
IRSession 2-3: Online Platform and Customer Review 
 https://us02web.zoom.us/j/85164747827
Meeting Number
851 6474 7827
 Session Chair: Taewan Kim (Sungkyunkwan University)Presenter
1Increasing Review Adoption of Sponsored Blog Posts: The Impact of Influencers, Blog Expertise, and Message SidednessMinsun Y.
2Hotels Online Marketing strategy during COVID-19 Period  Hyun Soo, Yoo
3The impact of ubiquitous connectivity on continuance intention to use smartphone-based SNSes for sustainable participationLee KyungTag
4The Effects of Negative Reviews on Consumer’s Webrooming IntentionKim Hyo Jeong
JRCSSession 2-4: Consumers' Adoption of Technology
 https://us02web.zoom.us/j/89800528537
Meeting Number
898 0052 8537
 Session Chiair: Seung Hwan Lee (Ajou University)Presenter
1The Effect of Telepresence on Consumer's Flow Experience in the Virtual Reality Shopping EnvironmentMyoung-a An
2Technology Readiness and Technology Paradox of Unmanned Convenience Store UsersHyun Jung Park
3A Study on enhancing the acceptability of Innovative Products by Machine LearningSun Nyoung Lee
4Innovation adoption and resistance: An empirical Study on customer’s reason-for-adoption and reason-against-adoption of new technologySeonggoo Ji
    
Paper Session 3 14:50 - 16:10
ABMSession 3-1: Aging society and consumer perception
 https://us02web.zoom.us/j/85495211989
Meeting Number
854 9521 1989
 Session Chair:  Jin Kyung Han (Singapore Management University)Presenter
1Understanding credit card usage behavior of elderly Korean consumers for sustainable growth: Implications for Korean credit card companiesMoon Young Kang
2Predicting intentions to participate in crowdfunding using the Theory of Planned Behavior and Religiosity in India HASNAN BABER 
3Effects of Consumer Perception of CSR Activities and Technology Acceptance on Intention to Adopt Mobile Banking: Evidence in VietnamNguyen Thi Phuong Thao
4The Influence of Perceived Values on the Attitude and Purchasing Intention for Luxury Goods – Comparing South Korean and Dutch Millennials –Seong-Yeon Park
AMJSession 3-2: Experiential Marketing and Brand Management
https://zoom.us/j/96462739433
Meeting Number
964 6273 9433
 Session Chair: Jae Hwan Kim (Korea University)Presenter
1How can customer experience on CDJ be shaped? : Can rose be tamed?Sangmi Lee
2Constructing brand personality and competitive structure using hashtagKeeyeon Park
3Effects of Topic Variety on the Helpfulness of Online Consumer Reviews: Big Data Analysis Using Latent Dirichlet Allocation Jisu Yi, Yun Kyung Oh 
IRSession 3-3: Marketing Intelligence for Customer Mind-set
 https://us02web.zoom.us/j/85604664004
Meeting Number
856 0466 4004
 Session Chair: Hye-jin Kim (KAIST)Presenter
1From Intuition to Intelligence: A Text Mining Based Approach For the Movie’s Green-lighting ProcessJongdae Kim
2The Effects of Product Feature Level Customer Sentiment on the eWOM Valence: An Application of Bigram NLP Analysis Yun Kyung Oh
3The Impact of Online Platforms’ Revenue Model on Consumers’ Ethical InferencesYi Su
JRCSSession 3-4: Consumers' Experience of Technology
https://us02web.zoom.us/j/89022454959
Meeting Number
890 2245 4959
 Session Chair: Jacob Chaeho Lee (Dongguk University)Presenter
1Is a Gift on Sale "Heart-Discounted"? : Givers' Misprediction on the Value of Discounted Gifts and the Influence of Technology-Driven Retail ExperiencesYoujae Yi
2Does general trust spill over to trust in sharing services?: A cross cultural study of Indian and U.S. consumers.Moon-Kyung Cha
3A study on expanding the effect of retail store communication through social media indirect experienceHyunhee Shin
4Importance of Empathy and Tangibility in Building Brand Loyalty Omni-channel ServiceRenee B. Kim








 

한국마케팅학회 회장 한상만

ICAMA 2020 SEOUL 조직위원장 김학균

 

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