We welcome submissions from all areas of marketing and related disciplines. All manuscripts for conference presentation should be submitted via 2026icama@gmail.com.
Submission title format:
Please specify the intended journal in the email subject or submission title, followed by the article title: “APJML: Article Title,” “AMJ: Article Title,” or “KJM: Article Title.”
Topics of Interest
AI-driven marketing strategy, business model innovation, and firm performance
Consumer behavior and customer experience in AI-mediated markets
Generative AI in advertising, branding, content creation, and customer engagement
Human–AI collaboration, marketing work, and organizational transformation
Embodied AI, service robots, and robot-enabled service encounters
AI-enabled branding, premium markets, and symbolic value creation
Digital platforms, omnichannel ecosystems, and market transformation
Synthetic consumers, virtual influencers, and machine-made engagement
Data, analytics, and new methodological approaches in marketing
Responsible, ethical, and sustainable AI marketing
Cross-cultural and comparative AI marketing research in Asia
Special Issues and Sections
ICAMA 2026 will feature special issues and special sections in three sponsoring journals. Selected high-quality papers presented at ICAMA 2026 and aligned with the relevant special issue themes will be invited to submit full manuscripts for consideration. Invitation to submit to a special issue or special section does not guarantee publication. All invited manuscripts will undergo each journal’s regular peer-review process and must follow the relevant journal’s submission guidelines.
SSCI · Special Section
Asia Pacific Journal of Marketing and Logistics
“AI-Enabled Marketing Strategy and Innovation: Customer Value Creation in Digitally Transformed Markets”
This special section invites research that examines how AI-enabled technologies reshape consumer value creation, brand strategy, premium market innovation, and digitally transformed markets.
“‘Embodied’ Service Robots in Marketing: Customer, Employee, Firm, and Societal Perspectives”
This special issue welcomes research on the roles, effects, design, deployment, and consequences of embodied service robots in marketing and service contexts.
Potential topics include consumer responses to service robots, robot design and customer experience, frontline service encounters, service failure and recovery, customer misbehavior toward robots, employee responses to service robots, firm strategy and business models for robot adoption, ethical and societal issues, and cultural or cross-cultural perspectives on robot-enabled service systems.
“AI-Driven Marketing Innovation: Value Creation, Human–AI Collaboration, and Responsible Market Transformation”
The special issue seeks innovative theoretical, empirical, methodological, and interdisciplinary research that advances our understanding of AI-driven marketing and its implications for consumers, firms, markets, and society.
The special issue particularly encourages submissions related to generative AI and marketing transformation, human–AI collaboration in marketing, and responsible and sustainable AI marketing.
On-site registration will be available during the conference period.
However, for administrative preparation and smooth check-in, participants are strongly encouraged to complete early registration by October 15, 2026.
Why Participate in ICAMA 2026?
All marketing researchers are encouraged to submit their work and participate in ICAMA 2026. The conference will provide an opportunity to present new research, receive constructive feedback, engage in insightful conversations, expand professional networks, and build new collaborations with scholars from Asia and around the world.
Seoul, the host city of ICAMA 2026, is one of Asia’s most dynamic centers of technology, culture, business, and innovation. As a global city with a rich history, vibrant consumer culture, advanced digital infrastructure, and a strong academic community, Seoul provides an ideal setting for discussing AI and the future of marketing in Asia.
We look forward to welcoming you to Seoul for ICAMA 2026.
Conference Leadership
Host OrganizationKorean Marketing Association
President
Yeon Sung JungDankook University
Conference Advisor
Sungho LeeUniversity of Seoul
Conference Co-Chairs
Alex Jiyoung KimSungkyunkwan University
Molan KimUNIST (Ulsan National Institute of Science and Technology)
Organizing Committee
Woojung ChangUniversity of Seoul Editor-in-Chief, Asia Marketing Journal
Kyung-Min KimSilla University Editor-in-Chief, Korean Journal of Marketing
