AAB’s 1st International Conference 2015 안내


한국마케팅학회 회원님들께,

AAB(Academy of Asian Business) 국제 학술대회가 오는 8월 22일에 성균관대학교(서울)에서 개최됩니다.
학술대회 안내 및 초청장(첨부파일)을 보내드리오니, 회원님들의 많은 참여 부탁드립니다.


AAB’s 1st International Conference 2015


Theme: “The Future of Asian Consumers and Businesses”

Date:    August 22, 2015

Venue:  Sungkyunkwan University (SKKU)Seoul, Korea


Invitation and Welcome Message

It is our great pleasure to invite you to AAB’s 1st Annual Conference 2015, in Seoul, Korea.

The conference will be the inauguration event for AAB and therefore we would like to invite not only academic and business leaders but also promising students from around the globe who are excited to share ideas and visions about Asian businesses and consumers.


Our theme is “The Future of Asian Consumers and Businesses” and we will focus on featuring (1) Consumer studies on how Asian consumers think, consume, and interact with others, and (2) Case studies on how some Asian companies soar while others don’t. We have prepared an exciting program where leading academics and business leaders willshare their ideas and experiences to help participants in their careers and businesses with regards to better understanding Asian businesses and consumers. Although the main program and registration start in the afternoon, you can come to the final top10 case presentation in the morning as part of conference.


Important Dates

Conference date: August 22, 2015 (Saturday)

Submission of Abstract: April 1 – June 30, 2015

Registration Opens: July 17, 2015 – August 18, 2015 (until seats aren’t available)


Keynote Speech and Major Events

Our program will feature the following exciting events:

The keynote speech will be delivered by Professor Brian Ratchford, a world-renowned scholar, the editor of JIM space here (Journal of Interactive Marketing), the past editor of Marketing Science, and currently the Charles and Nancy Davidson Chair Professor of Marketing at UT Dallas. He will feature on the issues of future interactive media and its impact on Asian consumers and businesses.




A keynote paper and case presentation session will feature two exiting presentations on Asian consumers and business cases, which will be presented by a top researcher and an industry leader in this field. In the presentation session, will consumer research paper be presented by Professor Young-Won Ha of Sogang Universityand also the Asian top Award winning case will be presented by the company leader. Also, some important results of the recent AAB business leader and consumer survey will be reported.

A keynote panel discussion will be held by opinion leaders, such as business school deans, research association presidents, renowned scholars, and policy makers on “What is happening and coming next in Asia: Implications for our future businesses and careers.”

*For more information about the conference, go to the AAB webpage:


To register go to:



Academy of Asian Business  


게시물 수정을 위해 비밀번호를 입력해주세요.


게시물 삭제를 위해 비밀번호를 입력해주세요.