Conference on Asian Luxury Branding at SMU
CALL FOR PAPERS
20 - 21 JUNE 2016
SINGAPORE MANAGEMENT UNIVERSITY
Inviting papers for our Inaugural Conference on Asian Luxury Branding at SMU.
LVMH-SMU Asia Luxury Brand Research Initiative is a new strategic partnership, between
SMU and LVMH, aimed at producing and delivering independent and high quality academic research on the luxury brand sector in the Asian market.
THE GLOBAL LUXURY MARKET
By 2020, the global luxury market is estimated to reach USD375 billion, with the Asian
markets expected to fuel a lion's share of the growth.
OBJECTIVE OF CONFERENCE
To provide a venue to cogitate, discuss, and expound upon wide-ranging issues on luxury
branding--from various perspectives of diverse stakeholders (e.g., consumers, retailers,
We encourage researchers to submit: 1. Research papers or 2. Extended abstracts
(1500 words) of their research by Feb 1, 2016.Topics should address an extensive range of
issues and challenges of the luxury sector relevant to (though not limited to) the Asian
markets. Both conceptual and empirical work will be considered. Papers accepted will be
published in a volume of book published by LVMH-SMU Asian Luxury Brand Research Initiative.
Research on luxury brand building, managing customer relationship, online luxury marketing, customization, counterfeit luxury brands, country-of-origin, decision or valuation models, psychology of luxury, sustainability and social welfare, among others, would be suitable.
BEST PAPER PRIZES
Only full research paper submissions will be eligible for monetary awards.
The best 3 papers will be granted recognition and monetary awards:
1st Prize: USD 5,000
2nd Prize: USD 3,000
3rd Prize: USD 2,000
Honorable mention awards will also be granted.
Deadline for paper submission is February 1, 2016.
Paper should be submitted in PDF format to email@example.com
Authors will be notified on the decision of paper acceptance by March 1, 2016.
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