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About ICAMA 2024

Call for papers

2024 International Conference of Asian Marketing Associations (ICAMA) in Osaka, Japan. Conference Theme: “Bridging The Innovative Technologies to Marketing in Asian Markets”

  • Date: November 22−24, 2024
  • Conference Homepage: https://kma.re.kr/About_ICAMA_2024
  • Venue: Osaka International Convention Center, Osaka, Japan
  • Host: KMA (Korean Marketing Association)
  • Sponsoring Journal:
  • Asia Marketing Journal(AMJ)
  • Asia Pacific Journal of Marketing and Logistics(APJML)
  • Journal of Retailing and Consumer Services(JRCS)
  • Sponsoring Institution:
  • Ritsumeikan University(Japan)


Mark your calendar for the 7th International Conference of Asian Marketing Associations (ICAMA), which will be held from November 22 to 24 in Osaka, Japan. The conference aims to bring together marketing scholars, industry leaders, marketing professionals, and tech innovators to explore the latest technologies and innovative approaches shaping the marketing landscape in Asia.
ICAMA represents a collaborative effort by prominent Asian marketing academic associations from Korea, Japan, and China. Since its inception in 2014 in Seoul, Korea, ICAMA has served as a platform for thorough research and valuable discussions in Marketing and related fields. This collaborative approach ensures diverse perspectives and high credibility in the study and discussions presented at the conference.
This year's conference will focus on integrating innovative technologies with marketing. For example, two keynote speeches addressing crucial issues related to this theme will headline the plenary session. All marketing researchers are encouraged to present their work and participate in insightful conversations. The event presents an unparalleled opportunity to connect with peers and participate in this enriching experience in Osaka, Japan – a historically and scenically captivating city. Don't miss the chance to expand your professional network and forge new collaborations. We will keep you updated with detailed conference information.


Korean Marketing Association
President Jaihak Chung
Conference Co-Chairs Changju Kim, Hee-Kyung Ahn

▪ Special Issues and Sections

ASIA MARKETING JOURNAL

Best Papers of ICAMA 2024: Asia Marketing Journal will publish a special issue, “Bridging The Innovative Technologies to Marketing in Asian Markets” for best papers of ICAMA 2024, presented at the tracks of ICAMA 2024. Guest Editor: Professor Youngchan Kim, Yonsei University, Korea,, Email: youngkim@yonsei.ac.kr, TEL: +82-2-2123-5468.

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

Best Papers of ICAMA 2024: Asia Pacific Journal of Marketing and Logistics will publish a special section, “New Wave to Marketing Strategy and Consumer Study Under AI era" for best papers of ICAMA 2024, presented at the tracks of ICAMA 2024. Guest Editor: Professor Jaihak Chung, Sogang University, Korea,, Email: jaihak@sogang.ac.kr, TEL: +82-2-795-8859 and Hee-Kyung Ahn, Hanyang University, Korea, Email: hkahn@hanyang.ac.kr, TEL: +82-2-2220-2600.

JOURNAL OF RETAILING AND CONSUMER SERVICES

Best Papers of ICAMA 2024: Journal of Retailing and Consumer Services will publish a special issue, “Innovations for Smart and Sustainable Retailing” for best papers of ICAMA 2024, presented at the tracks of ICAMA 2024. Guest Editors: Professor Jungkun Park, Hanyang University, Korea, Email: viroid2007@gmail.com, TEL: +82-2-2220-2691 and Weon S. Yoo, Korea University, Korea, Email: wyoo@korea.ac.kr, TEL: +82-2-3290-2623.

▪ Important Due dates to Remember

Paper Submission Deadline: September 1, 2024

Paper Acceptance Notification: September 15, 2024

Proceedings Submission Deadline: October 15, 2024
 (The full papers for the special issues or section of the sponsoring  journals are required to be submitted for proceedings)

Early Bird Registration Deadline: September 15, 2024

Final Registration Deadline: November 1, 2024