Proceeding Downloads

Session 1-1(13:00-14:20). Social, Environmental, and Sustainable Marketing Join Zoom Meeting		Hall: Ttundeureu (뜬드르홀, 2nd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Young Chan Kim		Author(s)	Online/Offline
1	Feeling Hopeful about Changes on Earth and Myself: Interaction of Message Framing and Consumer Mindset	Sujeong hong, Kihyon Kim	Offline
2	“Because I Feel Responsible”: Impact of Consumers’ Environmental Value Orientations on Social-Ecological Thought Marketing	Kihyon Kim, Jung-Yoon Yum, Jeongeok Lee, Chaeuen Yim	Offline
3	Contagion of Inequality: How Perceived Income Inequality Influences Animal Welfare Consumption	Danny Kim, Sunyee Yoon	Online
4	Does Regulation Work as Intended? Impact of Social Distancing on Online Game Consumption: Evidence from South Korea	Suhyeon Lee, Sein Kim, Hannah Kim, Youngwon Suh, Wonjoo Yun	Offline
5	Being good vs. more convenience: consumers’ reaction to government policy for sustainability	Daeun Park, YoungHee Kim, MinChung Kim	Offline

Session 1-2(14:30-15:50). Aging & Cross-cultural Marketing in Asia Join Zoom Meeting		Hall: Ttundeureu (뜬드르홀, 2nd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Wonjoo Yun		Author(s)	Online/Offline
1	The Determinants of Service Innovation and Impacts on E-commerce Business Performance	Arisara Thongpech, Ajchara Kessuvan	Offline
2	Effects of Perceived Risks of the Distribution Channels to the Involvement and Attitude Formation toward Distribution Channels of Fashion Brands - Comparing of Active Korean and Chinese Seniors –	Sang In Lee	Online
3	Rethinking the Elderly’s Motivation Shift in the Digital Era: The Persuasive Impact of Time Perception and Goal Orientation	Ji-Hern Kim, Dongwon Min, Seoyoun Chang	Offline
4	The Role Of Internal Marketing In Vietnamese Local Government	Thang Nam Huynh, Hoa D.X. Trieu, Dien Van Tran, Tung Van Nguyen, Phuong Van Nguyen	Offline
5	What Motivates Anime Viewers to Go on a Pilgrimage? Three Kinds of Anime Pilgrims	Akinori Ono, Katsuhiro Tomie, Tomoya Suzuki, Suzune Hasegawa, Airi Kamiya, Rui Kitamura, Sarina Maruyama, Koki Miura, Kiyono Yamazaki	Offline

Session 1-3(16:00-17:20). Brand Strategy Join Zoom Meeting		Hall: Ttundeureu (뜬드르홀, 2nd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Molan Kim		Author(s)	Online/Offline
1	A comparison between emotional and non-emotional virtual service assistance toward service recovery: The moderation of trust in virtual service assistance competence	T.P.M. Le Hoang, Sangwoo LEE, Jungkun Park	Offline
2	Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode	Gangseog Ryu, Kikyoung Park, Boha Kim	Online
3	Impact of Celebrity Attachment on Consumers’ Perceptions and Behaviors: From Destination Marketing Perspective	MiRan Kim, HeiJin Lee, Laee Choi, Soyeon Kim, Hee Jin Jung	Offline
4	Effects of Brand Trustworthiness and Credibility on Location-Based Advertising for Emerging Market Consumers	Weonsang Yoo, Junkun Park, Hoang Tran Phuoc Mai Le	Offline
5	The Spillover Effect of CRM Strategy of Sports Industry on Sponsors’ Performance: The Perspective of Customer Equity	Ran Mi Cho, Tae Ho Song	Offline

Session 1-4(17:30-18:50). Quantitative Research Join Zoom Meeting		Hall: Ttundeureu (뜬드르홀, 2nd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Young Chan Kim		Author(s)	Online/Offline
1	Travel Market Segmentation Based on Digital Media Search Behavior	Youseok Lee, Seung Hwan (Shawn) Lee, Sang-Hoon Kim	Offline
2	Signaling Impact of New Product Release on Firm Value: Runway Fashion Shows	Lin Kim, Taewan Kim	Offline
3	Restoring Order: Estimation of Sequential Search Model without Search Order	JAE HYEN CHUNG	Offline
4	Automated Machine Learning with Automatic Hyperparameter Optimization Framework for Demand Forecasting: The Case of TV Home Shopping	Junghyun Park, Kyeongdon Choi, Minki Kim	Offline
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Session 2-1(13:00-14:20). New Trends in Marketing Join Zoom Meeting		Hall: Harmony (하모니홀, 2nd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Jong-Ho Lee		Author(s)	Online/Offline
1	The Role of Perceived Freewill in Crises of Human-AI Interaction: The Mediating Role of Ethical Responsibility of AI	Jungyong Ahn, Jungwon Kim, Yongjun Sung	Offline
2	The Effect of Digital Alteration Disclaimer Labels on Social Media Advertising	Kacy Kim, Sohyeon Park, Seolwoo Park, Sukki Yoon, Julia McLaughlin	Offline
3	Impact of Marketing Budget Allocation on Firm Performance	Sue Ryung Chang, Sundar Bharadwaj, Junghwa Jang, Omar Rodriguez-Vila	Online
4	Analyzing Brain Asymmetry via Emotion in Sport Sponsorship: Applying Neuromarketing	Sanghak Lee, Yong Jin Hyun, Byungho Park	Offline
5	Interactive Effect of Consumers’ Political Orientation and Issue Types of Corporate News on Consumers’ Boycott Intent	Sohyoun Shin, Jung Min Jang, Jennifer Brundidge	Offline

Session 2-2(14:30-15:50). ESG and ethics for marketing Join Zoom Meeting		Hall: Harmony (하모니홀, 2nd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Minki Kim		Author(s)	Online/Offline
1	Can Climate Change Awaken Ecological Consciousness? A Neuroethical Approach to Green Consumption	Meiling Yin, Hanna Choi, Yiran Zhang, Eun-Ju Lee	Offline
2	Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dongwha Pharmaceutical	Ji Hee Song	Offline
3	Sustainability of Traditional Retail in an Emerging Market	Tran Thi Tuyet Nhung	Online
4	Residential Mobility and Experiential Lifestyle	Sujeong hong	Offline
5	Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App	Olga Roshchupkina, Olga Kim, Eun-Ju Lee	Online

Session 2-3(16:00-17:20). Big data & Marketing Science Join Zoom Meeting		Hall: Harmony (하모니홀, 2nd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Jaihak Chung		Author(s)	Online/Offline
1	Investigating Factors Influencing The Purchasing Behavior Of Tourism Real-Estate Investors In Vietnam	Khan Van Ma, Nga Thuy Thanh Le, Phuong Van Nguyen, Khoa Tien Tran	Offline
2	Sequential Distribution Analysis: Based on an Application to the Offline Theaters and the Streaming Media Platform	Zixing Huang, Taewan Kim	Online
3	How to Detect the Impact of Brand Communication: Transition of Consumers’ Mind in the Consumer-generated Data	Jiwon Baek, Song, Tae Ho	Offline
4	The Effect of Content and Style on Consumer Response: Analyzing Crawled Data of Product Review Video on YouTube	Da Yeon Kim, Ju Yeon Park, Sang Yong Kim	Offline
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Session 2-4(17:30-18:50). Metaverse & NFT Marketing Join Zoom Meeting		Hall: Harmony (하모니홀, 2nd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Jong-Ho Lee		Author(s)	Online/Offline
1	What Drive Customers’ Efforts to Cope with Problems for Wearable Devices Use Intention: The Moderating Effect of Income	TIANBAO REN, Hoang T.P.M. Le, JungKun Park	Offline
2	Why Do Consumers Buy NFTs (Non-Fungible Tokens)? : Multi-path of Attitude and the Bandwagon Effect	Won-jun Lee	Offline
3	Underlying Factors of Technology Adoption in the Metaverse Platform's Virtual Exhibition Environment	Seon Young Jhee, Sang-Lin Han	Offline
4	Investigating the Effect of Customer-Generated Content on Performance: Analyzing the Experience Product Market Based on Online Platform	Da Yeon Kim, Sang Yong Kim	Offline
5	What Makes a Virtual Influencer Persuasive?: A Study on the Factors Determining a Virtual Influencer’s Persuasive Effects	You Jin Song, Sejung Marina Choi	Online

Session 3-1(13:00-14:20). Consumer Behaviors I Join Zoom Meeting		Hall: Opus (오퍼스홀, 3rd floor)	Join Zoom Meeting PW: icama2022
Session Chair: JungKun Park		Author(s)	Online/Offline
1	Effects of Consumer Perception of CSR Activities and Technology Acceptance on Intention to Adopt Mobile Banking Evidence in Vietnam	Thao Nguyen, Anh Nguyen, Sang-Lin Han	Offline
2	The Study of Servicescape Factors Influencing Positive emotions and Satisfaction at the Airport.	Yong Hee Kim, Won-jun Lee	Offline
3	How Does Adoption of Local Search Service Affect Marketing Performance of SMEs?	Kyeonghan Bae, JaungHyun Hwang, Alex Jiyoung Kim	Offline
4	The Effect of Social Capital on Temporal Discounting of Low-Income Individuals	Hyuna Bak, Yanghee Kim, Byungdo Kim	Online
5	How Display Locations of Regular and Discounted Prices Affect Consumer’s Reference Price Estimation in Comparative Price Ads	Eun Young Park, Jung Min Jang	Offline

Session 3-2(14:30-15:50). Consumer Behaviors II Join Zoom Meeting		Hall: Opus (오퍼스홀, 3rd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Sang-Lin Han		Author(s)	Online/Offline
1	The role of Government Policy, Social Infrastructure and Fengshui in Intending to Buy Tourism Real Estate	Khan Van Ma, Phuong Van Nguyen, Zafar U. Ahmed	Offline
2	Effects of Implicit Self-Theories on Satisfaction with Experiential versus Material Purchases	Jeonghwa Seo, Hakkyun, Kim, Youngjee Han	Offline
3	Why Do People Compete and Wait in Line To Purchase A New Product?: Antecedents Of Competitive Consumption	Jihye Park, Wenhan Li	Offline
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Session 3-3(16:00-17:20). Consumer Behaviors III Join Zoom Meeting		Hall: Opus (오퍼스홀, 3rd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Jihye Park		Author(s)	Online/Offline
1	The Paradoxical Consequences of Unethical Pro-Organizational Behavior	Taeshik Gong, Chen-Ya Wang	Online
2	When Shame Can Be a Benefit: The Incidental Effect of Shame on Subsequent Advertisement Processing	Jane So, Youjae Yi, Nidhi Agrawal	Online
3	When You Feel Pressured for Collective Climate Action: The Moderation Effect of Independent Self-Construal and Agentic Motive	Kihyon Kim	Offline
4	I Don’t Smoke, so I Can Indulge in Risky Actions	Hakkyun Kim, Youngjee Han, Eunmi Jeon	Offline
5	The study of Live Video Streaming Audience Relationship Satisfaction, Streamer, Continuance Intention and Consumption Intention	Jeagang Heo, Yongjune Kim, Jinzhe Yan	Online

Session 3-4(17:30-18:50). Consumer Behaviors IV Join Zoom Meeting		Hall: Opus (오퍼스홀, 3rd floor)	Join Zoom Meeting PW: icama2022
Session Chair: Dongwon Min		Author(s)	Online/Offline
1	Evaluating Sponsorship Effects on Corporate Value Applying Behavioral Finance	Hyun-Min Kim, Sanghak Lee	Online
2	Exploring the Effect of K-celebrity Attachment on Consumers’ Perceptions and Behaviors: The Moderating Role of Generation from a Parasocial Relationship Theory	MiRan Kim, HeiJin Le, Jong In (Samuel) Lim, Young-kuk Shim	Offline
3	Country-Related Videos and Digital Shopping Behavior	Nayoung Jung, Sue Ryung Chang	Online
4	Consumer Hesitation at the Purchase Stage: Collective Cognitive Dissonance and Self-Threat	Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee	Offline
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Session 4-1(13:00-14:20). Communication Strategy Join Zoom Meeting		Hall: Symphony (심포니홀, 1st floor)	Join Zoom Meeting PW: icama2022
Session Chair: Hakkyun Kim		Author(s)	Online/Offline
1	Celebrity Endorsement, Gesture, and Regulatory Focus	Makoto Ono, Akinori Ono	Offline
2	Keep it Short and Simple…Maybe not when Communicating Your Company’s Sustainability Initiatives.	Minkyu Kim, Molan Kim, Dong-Jun (DJ) Min	Offline
3	Pronoun choice as advertising strategies: ‘we’ or ‘brand name’ as subject	Hyeyeon Park, Youngjee Han, Jerry Han, Hakkyun Kim, Gunho Sim	Offline
4	We Watch Alone Together: Understanding OTT Group Watchers’ Motivation, Satisfaction, and Continuous Use Intention	Seokin Youn, Sejung Marina Choi	Online
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Session 4-2(14:30-15:50). Retail strategy I Join Zoom Meeting		Hall: Symphony (심포니홀, 1st floor)	Join Zoom Meeting PW: icama2022
Session Chair: Woo Jin Choi		Author(s)	Online/Offline
1	Examining the relative influence of multidimensional brand experience and brand authenticity relationships in the C2M (Customer-to-Manufacturer) brand platform context	Eunpyo Hong, JungKun Park, WeonSang Yoo, Yun-na Park	Offline
2	Over-Packaging Perception and Consumer Motivation to Use Online Grocery Store	Hyowon Hyun, JungKun Park, Jiseon Ahn	Offline
3	For Shopping, I Don’t Care Pandemic. A Study of Channel Switching Behaviour from The Online to Offline Channel	Hyo-Jeong Kim, Sang man Han	Offline
4	Drives of in-store revenge consumption in the post-pandemic: The moderation of therapeutic shopping values	T.P.M. Le Hoang, JungKun Park	Offline
5	A study on the intention to adopt services by AI avatars in the context of COVID-19: From the perspective of PMT(Protection Motivation Theory)	Jeewoo Yun, Woondeog Chang	Offline

Session 4-3(16:00-17:20). Retail strategy II Join Zoom Meeting		Hall: Symphony (심포니홀, 1st floor)	Join Zoom Meeting PW: icama2022
Session Chair: Weon Sang Yoo		Author(s)	Online/Offline
1	Which Came First, Service or Process? The relationship between service innovation and process innovation	Jeong-Bin Whang, Jong-Ho Lee, Woojung Chang	Offline
2	Morning Deals Make Me Feel Smart: Consumer Evaluations of Sales Promotions Differ by Time of Day	Yookyung Park, Youjae Yi	Offline
3	The impact of location information on consumer trust in sellers: Focusing on the location-based P2P used item trading platform	Moon-Kyung Cha, Hyun Jung Park	Online
4	Does “more” always mean “better” to everyone? The role of uncertainty avoidance in the mere categorization effect on choosers’ satisfaction	Ho-Jung Yoon, Maidaniuk Oleksandra, Woo Jin Choi	Offline
5	“Cancel Anytime!”: How Easy-Cancellation Options Enhance the Purchase Likelihood of Services that Require Long-Term Commitment	Sohyeon Park, Sukki Yoon, Kacy Kim, Seolwoo Park, Yung Kyun Choi	Offline

Session 4-4(17:30-18:50). Retail strategy III Join Zoom Meeting		Hall: Symphony (심포니홀, 1st floor)	Join Zoom Meeting PW: icama2022
Session Chair: Jane So (online)		Author(s)	Online/Offline
1	The Effect of Perceived Relational Benefits of Retailer’s Technology-based Self-services on Customer Loyalty after COVID-19 Pandemic	Yun-Na Park, Sang-Lin Han	Online
2	Is Full Bright Smile a Positive Factor for Higher WTP?: Evidence from a Cross-Cultural Study on the Effects of Salespersons’ Integrated Non-verbal Behavior	Kyunghee Bu, Sang-Yeon Kim	Offline
3	Does COVID-19 Change the Influence of Word-of-Mouth in Consumer Decision Journey?	Haerin J. Byun, Jimi Park, Shijin Yoo	Online
4	The Impact of Movie Watching on Purchase Behavior in Shopping Malls	Myounggu Lee, Jihoon Cho, Youngju Kim, Hye-jin Kim	Offline
5	The effects of omnichannel and individual characteristics on customer experience and customer loyalty: the moderating effect of customer effort	Young Geun Park, Xueting Zhang, Jae Jin Park	Offline