Asia Marketing Journal

Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by KMA (Korean Marketing Association), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.

Korean Marketing Association (KMA)
642 Building 212, School of Business Yonsei University,
50 Yonsei-ro, Seodaemun-gu, Seoul 03722
Tel: 010-9171-1903, Email:, Homepage:
President: Youngchan Kim(김영찬), Business reistration number:204-82-06349
Korean Journal of Marketing (KJM) Editorial Committee
(02841) LP 406, 145 Anan-ro, Seongbuk-gu, Seoul 02841, Korea (TEL: +82-02-3290-1911)
Asia Marketing Journal (AMJ) Editorial Committee
(02504) 3-1213 Mirae Building, College & Graduate School of Business Administration, University of Seoul
# 163 Seoulsiripdae-ro, Dongdaemoon-gu, Seoul, Korea